Delivering good translations on time but finding it hard to retain your customers? Find out why! Translators often assume that quality, cost and turnaround time are what make companies want to work with them again and again. Of course this triad plays a role, but there will always be someone able to work just as fast as you, someone cheaper than you or someone who has an eye for detail to match yours. If this is the case, how can you ensure your customers choose to keep working with you and are not tempted to work with your competition? Easy – make sure you focus on how you talk to your customers, as building REAL-ationships fosters lasting collaboration. Earlier this week I had an enlightening discussion with one of my customers, who revealed that her main struggle when working with freelance translators, and something that is often overlooked, is….COMMUNICATION! She revealed that the following bad practices would make her less likely to continue working with freelance translators...